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How To Become A Top-Class Freelance Copywriter: General Rules


In order to develop a career as a freelance copywriter, there are various things that it is advisable to keep in mind. The following will outline a few general rules that should help you to become a top-class copywriter.

  • Developing a strong portfolio
  • Firstly, it is a good idea to try and develop a strong portfolio. Whilst you may have a limited selection of samples that you can include when you are just starting out, it is advisable to still try and put together any written content that you might have produced, including essays that you might have written during your time in education. Of course, once your career develops, so will your portfolio.

  • Creating an online presence
  • As well as putting together a portfolio, it is advisable to try and create some sort of online presence. In fact, as a writer, it is a good idea to try and start a blog or website, as this will enable you to showcase your writing talents. When applying for jobs, you can direct potential clients to your blog or website; furthermore, potential clients might stumble across your blog or website, and might even ask you to do work as a result.

    As well as starting a blog or a website, it can also be a good idea to try and develop an online presence using social media websites.

  • Creating strong proposals that will win you work
  • In order to get work as a copywriter, you will need to understand the skills related to good proposal writing. Essentially, you will want to present yourself in a positive manner, whilst simultaneously demonstrating that you are the best candidate for the job. In order to do this, it is important that you identify any requirements that the client may have, and address these requirements, so that the client is aware of how you will help them.

  • Carrying out research before you start writing
  • Once you have been awarded any writing jobs, it can be a good idea to carry out any necessary research before you start writing. For example, if you are copywriting for a particular product, then it can be a good idea to learn more about the product, so that you are able to sell it better. Essentially, copywriting involves trying to sell or market various products or services and, therefore, you should be trying to highlight the benefits to potential customers.

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